The high-end perfume
market has no absence of specialised men's perfume brands, such as CK, Hugo
Boss. While on the mass market, there are Adidas colognes, Gillette colognes
etc.
China has a rich history
with men's fragrances, with modern times seeing cologne step into the vanguard
of men's fragrances. Today, Armani, Gucci and other brands continue to launch a
series of men's fragrances.
In department stores and
shopping malls, there are emerging more and more perfume cabinets and perfume
zones. CK, Hugo Boss and Burberry have a strong presence in worldwide shopping
malls.
However, there is still a
gap between the spending on high-end men's perfume and women's fragrances. The
current proportion of men's fragrance consumption is still lower than female
consumption.
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