To promote the new campaign for Eau Sauvage I will be releasing several sneak peaks of the new viral video for Eau Sauvage. Each video is optimised for Instagram platform, each video will be 10seconds or less.
viral marketing can help businesses achieve the following:
Immediate visitors
Long term visitors
Causes exponential growth - reaches a large audience
Automate your marketing methods...
Sunday, 30 November 2014
Friday, 28 November 2014
Dior vs 1 Million
After research I found out that 1 Million is the most popular fragrance in Europe for men. Ranking high in the top 5 charts in every major european country. Comparing it to Eau Sauvage which is mainly popular in France, it only came 4th compared to 1 Million which was ranked 1st.
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Thursday, 27 November 2014
Eau Sauvage Product Purchase Bag // Touch Point 4
Every store that will be selling the Eau Sauvage products will be given a new purchase bag exclusively for Eau Sauvage.
The bag will be made out of paper bag material, the bag can be reused and it will be easily recyclable.
the bag is a simplistic and elegant design which relates...
Wednesday, 26 November 2014
Banned Eau Sauvage Commercial
Just like print campaigns some video adverts get banned also. This commercial got banned due to its sexualisation and false advertising that dripping some perfume on your head will attract females so instantly. I guess somebody tried it and it failed so...
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Tuesday, 25 November 2014
Eau Sauvage Film Ads
As research for my own eau sausage project I took to looking at some existing commercials that where on the internet. I managed to find a few which all seem to have one theme around them, sexual attraction.
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Eau Sauvage Store Window Display // Touch Point 3
the single and most important reason is to engage and inspire shoppers, to encourage them to buy more of the products you want them to, increasing your sales, margin and return on space. The exterior of the premises will be instantly appealing with clear, consistent branding applied to Eau...
Monday, 24 November 2014
My Eau Sauvage Print Campaign
this here is the final outcome of my print campaign. The images where taken and edited by me.
a simplistic and elegant aesthetic.
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