the single and most important reason is to engage and inspire shoppers, to encourage them to buy more of the products you want them to, increasing your sales, margin and return on space. The exterior of the premises will be instantly appealing with clear, consistent branding applied to Eau Sauvage's signage.
Customers have only a few seconds to view and be attracted by the displays so i wanted to keep the design simple, bold and uncluttered. Cluttered, stale, or badly organised displays, are liable to do the exact opposite and turn those potential customers away.
On the day of the event at the Dior store in Conduit street, a new window display will revealed. It will have to flat street televisions which will play the full fashion film made for Eau Sauvage on loop.The wall paper behind the screens will be a print of the bottles pattern but will have lights glowing in the background to give it a shining effect like the bottle. the side walls will be painted in the same color scheme as the bottle. the floor will be a mirror which will reflect the entire display which will also add light to the display. the roof will be of dark grey.
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