Eau Sauvage Product Purchase Bag // Touch Point 4

Every store that will be selling the Eau Sauvage products will be given a new purchase bag exclusively for Eau Sauvage. 

The bag will be made out of paper bag material, the bag can be reused and it will be easily recyclable. 

the bag is a simplistic and elegant design which relates back to the simplistic and elegant essence of the Eau Sauvage fragrance. 

The importance of packaing

• Eye-catching appearance A distinctive, unmistakable and eye-catching appearance is a signal at the POS to which all consumers and particularly the younger ones respond positively. Whatever stands out clearly in the monotonous competitive environment, whatever is surprising scores points with the consumer. Special effort makes a special impression - and is allowed to cost more too. 

• Design, shape and colour The purpose of well-considered design, creative printing and finishing is to entice the consumer to devote attention to the pack and its contents at the POS. Aesthetics and attractiveness are major distinctive features

Product packaging plays an important role in the marketing miximpo