Sunday 30 November 2014

Eau Sauvage // Instagram video sneak peaks

07:11 Posted by Mupela No comments
To promote the new campaign for Eau Sauvage I will be releasing several sneak peaks of the new viral video for Eau Sauvage. Each video is optimised for Instagram platform, each video will be 10seconds or less. 

viral marketing can help businesses achieve the following:
  • Immediate visitors
  • Long term visitors
  • Causes exponential growth - reaches a large audience
  • Automate your marketing methods - set it up once and forget about it
  • Inexpensive compared to other advertising methods 
  • Quickly and effectively build your reputation
  • Easy to integrate with other marketing methods - i.e. include as a bonus with other products
  • Increase targeted traffic to your web site








Friday 28 November 2014

Dior vs 1 Million

04:38 Posted by Mupela No comments


After research I found out that 1 Million is the most popular fragrance in Europe for men. Ranking high in the top 5 charts in every major european country. Comparing it to Eau Sauvage which is mainly popular in France, it only came 4th compared to 1 Million which was ranked 1st. 




Thursday 27 November 2014

Eau Sauvage Product Purchase Bag // Touch Point 4

05:01 Posted by Mupela No comments
Every store that will be selling the Eau Sauvage products will be given a new purchase bag exclusively for Eau Sauvage. 



The bag will be made out of paper bag material, the bag can be reused and it will be easily recyclable. 
the bag is a simplistic and elegant design which relates back to the simplistic and elegant essence of the Eau Sauvage fragrance. 


The importance of packaing
  • Eye-catching appearance A distinctive, unmistakable and eye-catching appearance is a signal at the POS to which all consumers and particularly the younger ones respond positively. Whatever stands out clearly in the monotonous competitive environment, whatever is surprising scores points with the consumer. Special effort makes a special impression - and is allowed to cost more too. 

  • Design, shape and colour The purpose of well-considered design, creative printing and finishing is to entice the consumer to devote attention to the pack and its contents at the POS. Aesthetics and attractiveness are major distinctive features



Product packaging plays an important role in the marketing miximpo




Wednesday 26 November 2014

Banned Eau Sauvage Commercial

13:00 Posted by Mupela No comments
Just like print campaigns some video adverts get banned also. This commercial got banned due to its sexualisation and false advertising that dripping some perfume on your head will attract females so instantly. I guess somebody tried it and it failed so...


Tuesday 25 November 2014

Eau Sauvage Film Ads

09:30 Posted by Mupela No comments
As research for my own eau sausage project I took to looking at some existing commercials that where on the internet. I managed to find a few which all seem to have one theme around them, sexual attraction.




Eau Sauvage Store Window Display // Touch Point 3

04:54 Posted by Mupela No comments
the single and most important reason is to engage and inspire shoppers, to encourage them to buy more of the products you want them to, increasing your sales, margin and return on space. The exterior of the premises will be instantly appealing with clear, consistent branding applied to Eau Sauvage's signage. 

Customers have only a few seconds to view and be attracted by the displays so i wanted to keep the design simple, bold and uncluttered. Cluttered, stale, or badly organised displays, are liable to do the exact opposite and turn those potential customers away.






On the day of the event at the Dior store in Conduit street, a new window display will revealed. It will have to flat street televisions which will play the full fashion film made for Eau Sauvage on loop.The wall paper behind the screens will be a print of the bottles pattern but will have lights glowing in the background to give it a shining effect like the bottle. the side walls will be painted in the same color scheme as the bottle. the floor will be a mirror which will reflect the entire display which will also add light to the display. the roof will be of dark grey.

Monday 24 November 2014

My Eau Sauvage Print Campaign

07:07 Posted by Mupela No comments
this here is the final outcome of my print campaign. The images where taken and edited by me. 
a simplistic and elegant aesthetic.





Sunday 23 November 2014

Friday 21 November 2014

10 New Men’s Eau De Toilettes For AW14 by FashionBeans.com

10:30 Posted by Mupela No comments
Ferrari Vetiver Essence
I’ve you’ve always dismissed fragrances from luxury car brands like Bentley and Ferrari, think again: with a boutique fragrance house mentality, both companies have released excellent scents over the past few years and this latest one from Ferrari is top notch. Woody, earthy and leathery it takes traditional vetiver fragrances in a different direction thanks to hints of coffee and powdery iris. It’s wonderfully autumnal too:
Ferrari Vetiver Essence
Guerlain L’Homme Ideal
Guerlain’s first men’s scent in six years (nobody can accuse them of rushing products to market to make a quick buck), L’Homme Ideal is different to anything in the company’s current male fragrance repertoire. A sweet, sexy gourmand fragrance built around notes of vanilla and almond, it’s deliciously warm and creamy and, though not particularly groundbreaking, is already a big hit with my female friends who reckon it has that much-prized and all-important ‘nuzzle factor':
Guerlain L'Homme Ideal
Aesop Marrakech Intense
A reworking of Aesop’s ever-popular unisex Marrakech fragrance, courtesy of perfumer Barnabé Fillion (who’s worked on fragrances for the likes of Paul Smith and Le Labo), this version is bigger, ballsier and has much more depth and complexity than the original. Musky, spicy and sexy, it’s a great addition to your autumnal fragrance wardrobe. Keep your eye out for the handy, pocket-sized 10ml parfum roll-on too:
Aesop Marrakech Intense
Aramis Adventurer
Vibrant and punchy with notes of black pepper, absinthe and sea moss, Adventurer is fresher, sportier and much younger in feel than the original Aramis fragrance, Classic, which celebrates its 50th birthday this year. It isn’t nearly as memorable, complex or as rounded as its granddaddy, but then Aramis Classic does set the bar rather high:
Aramis Adventurer
Bvlgari Man In Black
One of the big fragrance trends this year is scents flagged as ‘black’, ‘noir’ or ‘night’. Richer, warmer, more intense interpretations of existing fragrances, they’re designed to be worn in the evening and are the perfect foil for those light, citrusy fragrances that work so well for daytime. This eau de parfum – all leather, rum and rose – is one of this year’s absolute best:
Bvlgari Man In Black
Joop! Homme Extreme
Love it or loathe it (and I know plenty of people on either side of the fence), Joop! Homme is a true contemporary classic, whose distinctiveness has allowed it to stick around since 1989. Homme Extreme sexes things up a little with the addition of cocoa, leather and suede. It’s potent stuff though (even more so than the original Joop! fragrance), so go easy when applying:
Joop! Homme Extreme
Bleu De Chanel Eau De Parfum Pour Homme
A huge commercial success since its launch back in 2010, Bleu de Chanel is a permanent fixture on bestseller lists, thanks to a winning blend of Mediterranean herbs and citrus fruits, vetiver and earthy notes like cedar and sandalwood. If you’re a fan of the original you’ll be pleased to know that the end of August sees the launch of a new eau de parfum version. Not only more concentrated, this version smells a little warmer and more sensual too:
Bleu De Chanel Eau De Parfum Pour Homme
Ombre Indigo By The Olfactive Studio
If you’re unfamiliar with The Olfactive Studio it’s a project set up by Céline Verleure (the creator of Kenzo Jungle), which sees photographers provide perfumers with inspiration for contemporary fragrances.
This one is a deliciously smoky and leathery number infused with woods, resins and spices. If you’re looking for something a little more ’boutique’ and unusual this autumn, Ombre Indigo is a good place to start:
Ombre Indigo By The Olfactive Studio
Floris Jermyn Street
Celebrating the street in London’s St James’ where the Floris story began way back in 1730, this hand-poured, limited edition fragrance came about due to requests from customers looking for something that summed up the feel of Jermyn St, where the company still has a store.
Citrusy and green with hints of gin (it doesn’t get more London than gin!) it’s the perfect tonic for those cold, dark nights:
Floris Jermyn Street
Calvin Klein Euphoria Gold For Men
It’s a testament to the strength of Calvin Klein as a brand that long after its time ‘in the zone’, its fragrances still manage to do brisk business.
This latest Euphoria incarnation uses ‘golden’ notes like ginger, cinnamon and amber to create the kind of fragrance that isn’t going to change the world but, like all the scents mentioned above, certainly won’t make it a worse place to live in either:
Calvin Klein Euphoria Gold For Men


Wednesday 19 November 2014

Eau Sauvage Print Ads

17:00 Posted by Mupela No comments
As well as looking at motion picture adverts from Dior. I took to researching the type of print adverts they have previously released to promote the sales of their Eau Sauvage product.



























Tuesday 18 November 2014

Eau Sauvage Event Poster // Touch Point 2

04:49 Posted by Mupela No comments
events can be a key factor in improving employee moral, business connections, client relations and in gaining new business interests to name but a few. Special events and occasions are a critical piece of your marketing strategy and a portal to increased profits. Therefore, In support of my campaign I will be hosting an event the main reasons behind this idea is because events can help transform an audience into agents of the brand. Events also help grow and solidify relationships with consumers. But the main reason behind my campaign event is to reaffirm Dior's house values and let the brand shine through. 


This poster is going to be used to as promotion to the event being held in support of the Eau Sauvage campaign 2015. The event will be held at the Dior store in conduit street in London. 





Friday 14 November 2014

My Favourite Dior motion visuals

11:00 Posted by Mupela No comments

Dior Secret Garden III - Versailles - The Film



Discover the third chapter of the "Secret Garden" campaign at the Château de Versailles
film by Inez and Vinoodh


Dior Homme Parfum - Uncensored Official Director's Cut



Dior Homme Fragrance Uncensored Director's Cut 

starring Robert Pattinson, 

directed by Romain Gavras.

Music by Led Zeppelin.


Dior Addict Fragrance - The film



Director: Harmony Korine



Wednesday 12 November 2014

RAF SIMONS for DIOR

22:00 Posted by Mupela No comments


 


In 2012 Christian Dior confirmed that Raf Simons had taken the place of John Galliano at the house. The designer, who left his post as creative director of Jil Sander in February, showed his first collection for Dior during Couture Week in July, and now holds the official title of "artistic director".




Dior accused of runway 'racism' by major casting director who says 'pointedly white' catwalk shows 'feel deliberate'
Luxury fashion house Dior has been slammed by a major casting director for using only white models in their runway shows.The brand's creative director Raf Simons was criticised by James Scully who heads up model casting at Tom Ford, Jason Wu, Derek Lam, Stella McCartney, Lanvin and Carolina Herrera. Scully even commented that Simons' message was similar to that of his predecessor John Galliano, who was accused of racism following a drunken, anti-Semitic rant outside a Parisian cafe in 2011.





Tuesday 11 November 2014

Eau Sauvage Instagram // Touch Point 1

04:47 Posted by Mupela No comments

My 1st Touch Point in support to my Eau Sauvage campaign is an Instagram dedicated to just Eau Sauvage. I decided to do this rather than using Dior's Instagram as I wanted the attention to be focused on Eau Sauvage. I want my target audience to have direct access to anything related to Eau Sauvage on the their feed rather than having posts which may be irrelevant to them being shown if they just followed Dior's Instagram page.





Social media can do a lot for a brand like an increase in brand recognition. Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. another benefit is More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. 

Friday 7 November 2014

Chanel VS Dior

17:30 Posted by Mupela No comments
I went around and asked guys what they thought about 'Blue de Chanel & Dior Homme Intense' 

this was the following results




  • can be worn anytime of day
  • soft scent
  • long lasting
  • sophisticated 

  • mainly better for wearing on dates
  • superior scent
  • vanilla dry down
  • long lasting


SWOT ANALYSIS OF CHANEL




Tuesday 4 November 2014

Christian Dior - Eau Sauvage

10:00 Posted by Mupela No comments

Created back in 1966 by perfumer Edmond Roudnitska, Eau Sauvage has become a byword for crisp, clean elegance.
“In my opinion it’s one of the most important fragrance creations of the second half of the last century,” says perfumer and fragrance historian Roja Dove. “It was the first fragrance to contain a newly discovered dream material called Hedione, or Di-hydro Jasmonate – one of the 900 or so molecular components found in jasmine which has a pronounced citrus odour.” - fashionbeans.com
Less volatile than traditional citrus notes, this ingredient gave Eau Sauvage a longer-lasting, more complex crispness that still elevates it above today’s fresh-faced fragrance challengers.

Saturday 1 November 2014