This here is the press release I wrote in support of my campaign.
Sunday, 23 November 2014
Friday, 21 November 2014
10 New Men’s Eau De Toilettes For AW14 by FashionBeans.com
Ferrari Vetiver Essence
I’ve you’ve always dismissed fragrances from luxury car brands like Bentley and Ferrari, think again: with a boutique fragrance house mentality, both companies have released excellent scents over the past few years and this latest one from Ferrari is top notch. Woody, earthy and leathery it takes traditional vetiver fragrances in a different direction thanks to hints of coffee and powdery iris. It’s wonderfully autumnal too:
Guerlain L’Homme Ideal
Guerlain’s first men’s scent in six years (nobody can accuse them of rushing products to market to make a quick buck), L’Homme Ideal is different to anything in the company’s current male fragrance repertoire. A sweet, sexy gourmand fragrance built around notes of vanilla and almond, it’s deliciously warm and creamy and, though not particularly groundbreaking, is already a big hit with my female friends who reckon it has that much-prized and all-important ‘nuzzle factor':
Aesop Marrakech Intense
A reworking of Aesop’s ever-popular unisex Marrakech fragrance, courtesy of perfumer Barnabé Fillion (who’s worked on fragrances for the likes of Paul Smith and Le Labo), this version is bigger, ballsier and has much more depth and complexity than the original. Musky, spicy and sexy, it’s a great addition to your autumnal fragrance wardrobe. Keep your eye out for the handy, pocket-sized 10ml parfum roll-on too:
Aramis Adventurer
Vibrant and punchy with notes of black pepper, absinthe and sea moss, Adventurer is fresher, sportier and much younger in feel than the original Aramis fragrance, Classic, which celebrates its 50th birthday this year. It isn’t nearly as memorable, complex or as rounded as its granddaddy, but then Aramis Classic does set the bar rather high:
Bvlgari Man In Black
One of the big fragrance trends this year is scents flagged as ‘black’, ‘noir’ or ‘night’. Richer, warmer, more intense interpretations of existing fragrances, they’re designed to be worn in the evening and are the perfect foil for those light, citrusy fragrances that work so well for daytime. This eau de parfum – all leather, rum and rose – is one of this year’s absolute best:
Joop! Homme Extreme
Love it or loathe it (and I know plenty of people on either side of the fence), Joop! Homme is a true contemporary classic, whose distinctiveness has allowed it to stick around since 1989. Homme Extreme sexes things up a little with the addition of cocoa, leather and suede. It’s potent stuff though (even more so than the original Joop! fragrance), so go easy when applying:
Bleu De Chanel Eau De Parfum Pour Homme
A huge commercial success since its launch back in 2010, Bleu de Chanel is a permanent fixture on bestseller lists, thanks to a winning blend of Mediterranean herbs and citrus fruits, vetiver and earthy notes like cedar and sandalwood. If you’re a fan of the original you’ll be pleased to know that the end of August sees the launch of a new eau de parfum version. Not only more concentrated, this version smells a little warmer and more sensual too:
Ombre Indigo By The Olfactive Studio
If you’re unfamiliar with The Olfactive Studio it’s a project set up by Céline Verleure (the creator of Kenzo Jungle), which sees photographers provide perfumers with inspiration for contemporary fragrances.
This one is a deliciously smoky and leathery number infused with woods, resins and spices. If you’re looking for something a little more ’boutique’ and unusual this autumn, Ombre Indigo is a good place to start:
Floris Jermyn Street
Celebrating the street in London’s St James’ where the Floris story began way back in 1730, this hand-poured, limited edition fragrance came about due to requests from customers looking for something that summed up the feel of Jermyn St, where the company still has a store.
Citrusy and green with hints of gin (it doesn’t get more London than gin!) it’s the perfect tonic for those cold, dark nights:
Calvin Klein Euphoria Gold For Men
It’s a testament to the strength of Calvin Klein as a brand that long after its time ‘in the zone’, its fragrances still manage to do brisk business.
This latest Euphoria incarnation uses ‘golden’ notes like ginger, cinnamon and amber to create the kind of fragrance that isn’t going to change the world but, like all the scents mentioned above, certainly won’t make it a worse place to live in either:
Wednesday, 19 November 2014
Eau Sauvage Print Ads
As well as looking at motion picture adverts from Dior. I took to researching the type of print adverts they have previously released to promote the sales of their Eau Sauvage product.
Tuesday, 18 November 2014
Eau Sauvage Event Poster // Touch Point 2
events can be a key factor in improving employee moral, business connections, client relations and in gaining new business interests to name but a few. Special events and occasions are a critical piece of your marketing strategy and a portal to increased profits. Therefore, In support of my campaign I will be hosting an event the main reasons behind this idea is because events can help transform an audience into agents of the brand. Events also help grow and solidify relationships with consumers. But the main reason behind my campaign event is to reaffirm Dior's house values and let the brand shine through.
This poster is going to be used to as promotion to the event being held in support of the Eau Sauvage campaign 2015. The event will be held at the Dior store in conduit street in London.
Friday, 14 November 2014
My Favourite Dior motion visuals
Dior Secret Garden III - Versailles - The Film
Discover the third chapter of the "Secret Garden" campaign at the Château de Versailles
film by Inez and Vinoodh
Dior Homme Parfum - Uncensored Official Director's Cut
Dior Homme Fragrance Uncensored Director's Cut
starring Robert Pattinson,
directed by Romain Gavras.
Music by Led Zeppelin.
Dior Addict Fragrance - The film
Director: Harmony Korine
Wednesday, 12 November 2014
RAF SIMONS for DIOR
In 2012 Christian
Dior confirmed that Raf Simons had taken the place
of John Galliano at the house. The designer, who left his
post as creative director of Jil Sander in February, showed his first
collection for Dior during Couture Week in July, and now holds the official
title of "artistic director".
Dior accused of runway 'racism' by major casting director who says 'pointedly white' catwalk shows 'feel deliberate'
Luxury fashion
house Dior has been slammed by a major casting director for using only white
models in their runway shows.The brand's
creative director Raf Simons was criticised by James Scully who heads up model
casting at Tom Ford, Jason Wu, Derek Lam, Stella McCartney, Lanvin and Carolina
Herrera. Scully even
commented that Simons' message was similar to that of his predecessor John
Galliano, who was accused of racism following a drunken, anti-Semitic rant
outside a Parisian cafe in 2011.
Tuesday, 11 November 2014
Eau Sauvage Instagram // Touch Point 1
My 1st Touch Point in support to my Eau Sauvage campaign is an Instagram dedicated to just Eau Sauvage. I decided to do this rather than using Dior's Instagram as I wanted the attention to be focused on Eau Sauvage. I want my target audience to have direct access to anything related to Eau Sauvage on the their feed rather than having posts which may be irrelevant to them being shown if they just followed Dior's Instagram page.
Social media can do a lot for a brand like an increase in brand recognition. Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. another benefit is More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them.