To promote the new campaign for Eau Sauvage I will be releasing several sneak peaks of the new viral video for Eau Sauvage. Each video is optimised for Instagram platform, each video will be 10seconds or less.
viral marketing can help businesses achieve the following:
Immediate visitors
Long term visitors
Causes exponential growth - reaches a large audience
Automate your marketing methods...
Sunday, 30 November 2014
Friday, 28 November 2014
Dior vs 1 Million
After research I found out that 1 Million is the most popular fragrance in Europe for men. Ranking high in the top 5 charts in every major european country. Comparing it to Eau Sauvage which is mainly popular in France, it only came 4th compared to 1 Million which was ranked 1st.
...
Thursday, 27 November 2014
Eau Sauvage Product Purchase Bag // Touch Point 4
Every store that will be selling the Eau Sauvage products will be given a new purchase bag exclusively for Eau Sauvage.
The bag will be made out of paper bag material, the bag can be reused and it will be easily recyclable.
the bag is a simplistic and elegant design which relates...
Wednesday, 26 November 2014
Banned Eau Sauvage Commercial
Just like print campaigns some video adverts get banned also. This commercial got banned due to its sexualisation and false advertising that dripping some perfume on your head will attract females so instantly. I guess somebody tried it and it failed so...
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Tuesday, 25 November 2014
Eau Sauvage Film Ads
As research for my own eau sausage project I took to looking at some existing commercials that where on the internet. I managed to find a few which all seem to have one theme around them, sexual attraction.
...
Eau Sauvage Store Window Display // Touch Point 3
the single and most important reason is to engage and inspire shoppers, to encourage them to buy more of the products you want them to, increasing your sales, margin and return on space. The exterior of the premises will be instantly appealing with clear, consistent branding applied to Eau...
Monday, 24 November 2014
My Eau Sauvage Print Campaign
this here is the final outcome of my print campaign. The images where taken and edited by me.
a simplistic and elegant aesthetic.
...
Sunday, 23 November 2014
Friday, 21 November 2014
10 New Men’s Eau De Toilettes For AW14 by FashionBeans.com
Ferrari Vetiver Essence
I’ve you’ve always dismissed fragrances from luxury car brands like Bentley and Ferrari, think again: with a boutique fragrance house mentality, both companies have released excellent scents over the past few years and this latest one from Ferrari is top notch. Woody,...
Wednesday, 19 November 2014
Eau Sauvage Print Ads
As well as looking at motion picture adverts from Dior. I took to researching the type of print adverts they have previously released to promote the sales of their Eau Sauvage product.
...
Tuesday, 18 November 2014
Eau Sauvage Event Poster // Touch Point 2
events can be a key factor in improving employee moral, business connections, client relations and in gaining new business interests to name but a few. Special events and occasions are a critical piece of your marketing strategy and a portal to increased profits. Therefore, In support...
Friday, 14 November 2014
My Favourite Dior motion visuals
Dior Secret Garden III - Versailles - The Film
Discover the third chapter of the "Secret Garden" campaign at the Château de Versailles
film by Inez and Vinoodh
Dior Homme Parfum - Uncensored Official Director's Cut
Dior Homme Fragrance Uncensored Director's Cut
starring Robert Pattinson,
directed by Romain Gavras.
Music by Led Zeppelin.
Dior Addict Fragrance...
Wednesday, 12 November 2014
Tuesday, 11 November 2014
Eau Sauvage Instagram // Touch Point 1
My 1st Touch Point in support to my Eau Sauvage campaign is an Instagram dedicated to just Eau Sauvage. I decided to do this rather than using Dior's Instagram as I wanted the attention to be focused on Eau Sauvage. I want my target audience to have direct access to anything related to Eau Sauvage...
Friday, 7 November 2014
Chanel VS Dior
I went around and asked guys what they thought about 'Blue de Chanel & Dior Homme Intense'
this was the following results
can be worn anytime of day
soft scent
long lasting
sophisticated
mainly better for wearing on dates
superior scent
vanilla dry down
long lasting
SWOT...
Tuesday, 4 November 2014
Christian Dior - Eau Sauvage
Created back in 1966 by perfumer Edmond Roudnitska, Eau Sauvage has become a byword for crisp, clean elegance.
“In my opinion it’s one of the most important fragrance creations of the second half of the last century,” says perfumer and fragrance historian Roja Dove. “It was the first...
Saturday, 1 November 2014
Wednesday, 29 October 2014
Quick view on mens high-end perfume market
The high-end perfume
market has no absence of specialised men's perfume brands, such as CK, Hugo
Boss. While on the mass market, there are Adidas colognes, Gillette colognes
etc.
China has a rich history
with men's fragrances, with modern times seeing cologne step into the vanguard
of men's fragrances. Today, Armani, Gucci and other brands continue to launch a
series of men's fragrances.
In...